Competitive Strategy is an intense two-day workshop on the essential concepts, frameworks and tools for articulating and implementing a winning business strategy. Through lectures, discussions, case studies and best practice examples, managers address the following questions:
How do you decide which industries, markets and segments to enter or exit?
How do you assess whether you have a competitive advantage that is solid? When should you fix a competitive disadvantage or rather strengthen a competitive advantage? Should you exploit a competitive advantage alone or in concert with other companies?
How can you create value for customers and shareholders at the same time? What are the strategies for doing so?
When are you sizeable enough in an industry to be viable? When do you need critical mass? How do you get it? How do you win in 'winner-take-all' markets?