Thursday 8 May:
8.30 – 10.00:         Lecture: “Predicting industry and supply chain          
profitability”
10.00 – 10.15:        Coffee Break        
10.15 – 11.15:        Group work: “Toys-R-Us: Retail industry dynamics”
11.15 – 12.45:        Discussion: “Toys-R-Us: Retail industry dynamics”

14.00 – 15.30:        Lecture: “Competitive advantage”
15.30 – 15.45:        Coffee Break        
15.45 – 16.45:        Group work: “Toys-R-Us: Strategy analysis”
15.45 – 18.00:        Discussion: “Toys-R-Us: Strategy analysis”


Friday 9 May:
8.30   – 9.45:          Lecture: “Customer value”
9.45 – 10.00:          Coffee Break        
10.00 – 11.00:        Group work: “Bang and Olufsen”
11.00 – 12.30:        Discussion: “Bang and Olufsen”

14.00 – 15.30:        Lecture: “Critical Mass”
15.30 – 15.45:        Coffee Break        
15.45 – 16.45:        Group work: “The Video Game Console Industry:   
Xbox360 vs. PS3”
15.45 – 18.00:        Discussion : “The Video Game Console Industry:
Xbox360 vs. PS3”
Competitive Strategy
Workshop
May 8th & 9th 2008